Nike Essay Example | Topics and Well Written Essays - 750 words

Nike - Essay ExampleThis including signing superstars like Tiger Woods, Serena Williams, etc., as brand ambassadors.2. Nike strategies brought a new change in the mart it became an eye opener to its competitors and started a phenomenon of marketing strategies to stay alive in the market. Many companies think of creative communications as being memorable for their entertainment, humor or impact, however, effective creativity must be built on a foundation thatDirect marketing prospects have time to think and choose whether or not to act. They look for reasons to reject an offer. Direct marketing makes a call to action, which aims to move the prospect beyond thinking thats a clever ad. The marketer ineluctably to determine the time of year, which is most likely to provide the best results for a campaign, and plan accordingly. Production and execution of the campaign need to be coordinated at bottom a realistic and appropriate time frame.With busy work, family and social commitments, c ustomers have less time to shop around for the right product, giving great assemblage to the convenient buying systems offered by direct marketing or mail order. Marketers also offer personal attention and a concern for the satisfaction of individualistic needs, which is not always found in large retail stores.3. There is no point running a test or strategy for something, which makes short difference, like the emasculateation of one word in a headline. Successful direct marketing results from careful and regular testing. The market is fluid, keep abreast of changes and alter with it. Never outlay huge sums of money on a campaign based on the results of one test alone. The actual campaign is rarely as high in response as the test.Depth Research is a term used by Roman (Integrated Direct Marketing) to describe a depth rather than breadth approach to research. This method advocates interviewing a small, careful selection of people, using a well-planned, relevant questionnaire.The I nternet has made depth research easier. A well-designed on-line questionnaire with a range of geo-demographic and much open questions can enable your customers to help you understand them in an efficient and cost-effective manner.Keep in mind, though, that people often feel freer to bend the honor in online surveys and questionnaires. Making as much of the form as possible optional rather than mandatory go away ensure that the only responses you get will be from people who are genuinely interested in providing you with information.ReferenceCharles W. L. Hill. & Gareth R. Jones. Strategic Management. BusinessLevel Strategy and the Industry Environment (ch. 6). BostonHoughton Mifflin.